Presentation
Speaker
![Sergio Renda Sergio Renda](tl_files/iforum/images/referenten/sergio_renda.jpg)
Sergio Renda
Lista Office AG
After his training programme at the ETH Zurich, Sergio Renda became the product manager at IWC Schaffhausen where he was responsible for traditional product management as well as competition and market analysis and for the coordination of selling new products within the distributorship. After an intermediate stop at Trumpf Inc. he worked for Swarovski in different positions in the fields of marketing and innovation. Since 2010 Sergio Renda has been responsible for the brand management and the marketing strategy, for developing product strategies and the product management of the brand Lista Office LO.